Must-Have Keywords for Tech Job Hunters
Dan Schawbel is the leading personal branding expert for young professionals. Read total profile
People y'all know or accept never met still are googl'ing y'all. Let'south face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than than double 5 years ago. It's a pretty rubber bet that percentage has climbed to over 50 or lx% by this year.
Some people might can it ego-surfing, just it's actually a good practice to see what results come up upwards for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing yous either for fun or considering they desire to learn more than nearly you. Hiring managers desire to encounter if you have a clean record in Google, which is your permanent record considering every motion you lot make (aye even a blog comment) is stored in that location forever. Before I went on a second appointment once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it right now and come across what yous become.
In that location is no hiding from Google!
Google keeps track of but about everything you practice on the internet. It patrols and captures your online beliefs, such as when y'all post on your web log, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content yous create and distribute over the internet, other people are talking about y'all, which ways that Google has a complete movie (almost like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children'due south children will be able to find out everything most you when they grow older. "Mom, look what I just establish out about Dad in Google." Your personal brand can't hibernate from Google. There is i major exception to this though.
Common names
If your name is common, such as Mike Smith, then information technology will be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the showtime few pages. If your life goal is to rank in the top ten results, that may exist doable, if you either go very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you might find out that Google inverse their algorithm and yous'll lose all that hard work. The bespeak existence is that you'll take to differentiate your proper name in society to rank high. I typically recommend you utilize your middle name or a nickname in this case. The worst case scenario is that you change your name completely ;).
Glory names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely loftier in Google. We're talking Google PageRank's of eight and college! Your blog posts about these celebrities will never end up on the top twenty results for their proper noun unless you are Perez Hilton. If your name is the same as a celebrities, you are in big problem. Endeavor searching for Christina Aquilera (21 million results), Britney Spears (88 one thousand thousand), Lil Wayne (40 million) and other major celebrities. Personally, I don't take whatsoever friends with these names, but fifty-fifty with C-level celebrities, y'all don't stand a gamble. If y'all are stuck with a celebrity proper name, I suggest that yous build your brand around an expanse of your expertise or interest and connect it to your brand proper name.
Unique names
While growing up, you might take been fabricated fun of people of your unique name because it was "different." Although you were ostracized and made fun of, right now you get to laugh at everyone else! With a distinct name, you are able to easily dispense the results for your name on search engines. When you go to your high school reunion and run across your friends, you'll get the last express mirth because you lot can exist visible and command perceptions, while they only cannot. When you Google your name, whether you have results that reflect your brand, you'll run across how hard it will be to rank high for information technology or not. Depending on the competition, it may accept you a few days or a few months. Over time, if you work very hard, y'all'll own the top 10 results for your name.
In my next post, I'll talk about what you can practice to gain control over your Google results and permit your personal brand smoothen through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/must-have-keywords-for-tech-job-hunters.html
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